You've built a business. But is it working the way you want it to?
You have clients. You have experience. You're good at what you do. And you're certainly not afraid of hard work.
But running a business takes a lot more than doing the work you love. There's marketing, sales, finances, planning, client delivery — and every decision that comes with being the one in charge.
And there's always something else you could be doing. More clients. Another offer. More marketing. A better system for keeping track of it all.
So you make a plan. Then business gets busy. A client needs you. Something unexpected comes up — or a shiny new opportunity catches your eye.
And the plans you made for your own business get pushed aside. Again.
Meanwhile, you're working hard, but the revenue, profitability or progress you hoped for isn't quite there.
You know your business has potential. You're just not sure what it's going to take to get it where you want it to be.
Sound familiar?
What if doing more isn't the answer?
When business isn't growing the way we want, it's natural to reach for what else we could do. Another offer. Another strategy. Another way to find clients.
Sometimes those are exactly the right moves. But often, the biggest opportunity isn't adding something new. It's taking a closer look at the business you've already built.
01
Understand what's working — and what isn't.
02
Decide what to focus on — and what to stop doing.
03
Make a realistic plan — with the time, structure and support to follow through.
Growing a stronger business isn't just about knowing what to do next. It's about learning to lead your business in a way that creates consistent progress. That's where Sustainable CEO comes in.
Introducing
Sustainable CEO
A different way to grow and lead your business.
Sustainable CEO is a six-month coaching, training and implementation program that helps you strengthen your business, become a more intentional leader and create the conditions for sustainable growth. This isn't another long list of things you should be doing. It's a structured way to understand your business more deeply, make better decisions and put your time and energy where they'll matter most.
We'll work on the business itself
Your offers, numbers, priorities, planning and capacity.
And on how you lead it
Because the practices that helped you start your business aren't necessarily the ones that will move it forward.
Support as you do the work
Live teaching with business tools
Group coaching & outside perspective
Private community of business owners
Weekly CEO practice support
The goal? A business that's making real progress toward your goals — without requiring you to keep working harder to get there.
The Sustainable CEO approach
Three essentials of a stronger, more sustainable business
The same three shifts from the webinar — now with six months, a plan and real support to put them into practice.
Clarity
Know what matters.
Understand what drives your business's financial health and growth, and where to focus. Make decisions based on your goals and your business's realities — not every new idea that comes along.
Capacity
Make room for what matters.
Build a business that works with your time, energy, resources and life. Make thoughtful choices about what you take on and what your business can actually support.
Consistency
Turn plans into progress.
Develop the habits and rhythms that help you lead intentionally — regular time to plan, review, decide and follow through, even when things get busy.
Clarity chooses the direction. Capacity makes the path realistic. Consistency keeps you moving.
One program. Two connected phases.
A six-month journey. First, we strengthen the foundations of your business. Then we put those foundations to work, building the rhythms that help you lead consistently.
Phase one: GROUNDWORK
Built on the GROUND framework
GROUNDWORK takes you through my GROUND framework: six foundations every sustainable business needs. Each includes a live lesson and dedicated time to apply it to your own business. You won't leave with a notebook full of ideas. You'll leave with a working tool for each one.
Get Clear on Your Vision & Values
Get clear on what you're building, what success looks like for you, and the values that guide your decisions.
You'll leave with: your CEO Compass
Refine Your Offers
Take a strategic look at what you sell, who you serve and how each offer contributes to the business you want to build.
You'll leave with: your Offer Clarity Map
Own Your Numbers
Understand the financial side of your business so you can make informed decisions about revenue, profitability and growth.
You'll leave with: your Profit Picture
Unlock Your Time & Energy
Take an honest look at your capacity and learn to make decisions that support your goals without stretching yourself thinner.
You'll leave with: your Real Capacity Map
Navigate Your Next Quarter
Identify your most important priorities and create a realistic, actionable plan to move your business forward.
You'll leave with: your 13-Week Focus Plan
Develop: Becoming the CEO
Step into the role you need to play, and build the practices that help you lead your business — not just get everything done.
You'll leave with: your Weekly CEO Reset
By the end of GROUNDWORK, you'll understand your business more clearly, have stronger foundations in place and hold a focused 13-week plan for what comes next. Then we turn that plan into action.
April–June 2027
Phase Two: CEO Flow
Leading your business — not just when you have extra time
You've done the foundational work. Now comes the part that's surprisingly hard: staying focused and following through while you keep running your business.
Through regular CEO sessions, coaching, accountability and community, CEO Flow gives you the structure to make intentional leadership part of your everyday work.
You'll have the support to:
Make dedicated time to work on your business
Stay focused on the priorities you've committed to
Review your progress and make thoughtful adjustments
Work through challenges and decisions with outside perspective
Build confidence in your own judgment and leadership
Develop repeatable rhythms for planning, deciding and following through
And you won't do it alone. You'll be part of a community of service-based entrepreneurs who offer perspective, share experience and celebrate your progress.
“Being a CEO isn't something you do once a quarter when you make a plan. It's how you consistently show up to lead your business.”
What business owners say about working with Stephanie
“Over the course of 6 months we were able to hone in on the projects that were important to my soul.”
Alec Fischer · Fischr Media
“Working with Spark Good has helped me keep the bigger goal in mind while working on the smaller tasks… it feels like therapy for my business.”
Marlee James · Reviving Roots Therapy and Wellness
“Our strategy session gave me concrete, focused goals to complete.”
Meghan Brown · Trainer Meg
What could be different in six months?
Imagine wrapping up the program and feeling good about where your business is headed. Not because you've checked every task off your list — but because you've been making progress on the things that actually matter.
You know which activities and opportunities deserve your attention — and which to let go.
You have a clear picture of your financial goals and what it will take to reach them.
Your plan reflects your real capacity — not a wish list of everything you hope to get to.
You've stopped waiting until everything else is done to work on your business. You make the time.
You trust yourself. When you decide something matters for your business, you know you'll follow through.
You have people to turn to when you need perspective — and instead of starting over, you're building momentum.
Not a perfect business. A stronger business — and a more confident leader at the helm.
Is Sustainable CEO right for you?
It's designed for service-based entrepreneurs who have already started building a business and are ready to strengthen how they run it. You might recognize yourself here:
You're working to gain traction
You've had clients and made sales, but not yet the consistency or financial results you want. You need clarity on what's working and where to focus.
You've hit a plateau
Revenue is coming in and things are running, but you're not growing the way you'd like — and it's hard to know where to begin when you're already busy.
You're preparing for something new
You're launching a new offer, entering a new phase or making a big change — and want to approach it with intention, strong foundations and a clear plan.
This is for you if you're ready to…
Look honestly at your business · Stay open to new perspectives · Make decisions, do the work and follow through · Accept that the right support makes a real difference
It's not the right fit if you want…
A quick fix · A guaranteed revenue formula · A business built for you. Sustainable CEO is for entrepreneurs ready to own their next chapter — with guidance along the way.
Why this isn't just another business course
There are plenty of courses that teach marketing, offers, productivity or planning. But what happens when you've finished the course, made the plan and gone back to the daily demands of running your business? Even the best intentions get lost. That's why Sustainable CEO runs for six months.
We don't stop at learning.
Implementation time is built in, so you apply every lesson to your own business.
We look at the whole business.
Not one isolated piece — the essential foundations and how they work together.
We plan for follow-through.
Coaching, accountability, CEO practices and community turn intentions into action.
“But I don't have time for another program.”
Fair. You're already busy. But how much of your time goes to activities that aren't moving your business forward? How often do you revisit decisions or start over because you haven't had time to think strategically?
Yes, you'll make time to participate and implement. The goal isn't to add more work — it's to help you decide which work matters most, and make space for it.
“I've tried planning before. It didn't stick.”
You're not alone. Plans fall apart when they're disconnected from the realities of running a business — too many priorities, no room for your actual capacity, no structure to keep going when things get busy.
Here, we look at the whole business first, build a realistic plan, then establish the CEO practices that put it into action. A good plan isn't one that looks great on paper. It's one you can actually use.
Meet your coach
Hi, I'm Stephanie.
I'm the founder of Spark Good Consulting & Coaching, and I've spent my career working with entrepreneurs who are building businesses that matter to them.
As a business strategist, coach, educator and entrepreneur, I've seen how much dedication goes into building a business — and how easy it is to get so caught up in running it that there's no time left to step back and think about where it's going.
Here's what I've learned: meaningful progress rarely comes from doing more. It comes from getting clear on what matters, making thoughtful decisions, creating a realistic plan and having support to follow through.
I believe you can build a business that's financially healthy, does meaningful work and supports the life you want to live. It takes intention. And you don't have to figure it out alone. That's why I created Sustainable CEO.
Ready to build a stronger business?
Join Sustainable CEO
Six months of practical strategy, implementation, coaching and community to help you move from constantly managing your business to intentionally leading it.
Your enrollment includes:
Six live GROUNDWORK lessons on the essential foundations of a sustainable business
Dedicated implementation time to apply each lesson to your business
Six signature tools: CEO Compass, Offer Clarity Map, Profit Picture, Real Capacity Map, 13-Week Focus Plan and Weekly CEO Reset
Three months of CEO Flow to build consistent leadership rhythms
Group coaching, accountability and strategic support
A community of fellow service-based entrepreneurs
Year-End CEO Review: a members-only Sunday email series through December to close out 2026 and get ready for GROUNDWORK
Program begins Monday, January 4, 2027 · Enrollment closes Friday, November 20, 2026 at 11:59 PM CT
Frequently asked questions
When are the live sessions, and how much time will I need?
GROUNDWORK · January–March
- Kickoff: Monday, January 4, 11 AM CT
- Live lessons: 2nd and 4th Mondays, 11 AM CT (90 minutes), starting January 11
- Group coaching: 3rd Thursdays, 10 AM–12 PM CT — January 21, February 18, March 18
CEO Flow · April–June
- Monthly CEO Time: a guided review, then dedicated time to work on your business
- Monthly group coaching
- Weekly check-ins in the community
The CEO Flow schedule will be shared before April.
Your time commitment
About 5 hours of live time a month, plus 1–2 hours a week to apply what you're learning — whether you join live or watch the replay.
What if I can't attend a live session?
Every session is recorded, and replays are posted in our private Circle community within 24 hours. Join live when you can — but if the replay is what works for your schedule, the program will still work for you. You can submit questions in Circle ahead of any session you'll miss, and post questions anytime.
Do I need an established business to participate?
Sustainable CEO is designed for entrepreneurs who have already started their businesses and have experience selling their services. There's no revenue minimum, but you should have an existing business or meaningful prior business experience to draw from.
What if I'm launching a new offer or changing direction?
You may be a great fit. The program helps you evaluate your direction, strengthen your foundations and make strategic decisions about your next chapter.
Is this a marketing or sales program?
Not specifically. Your offers, revenue and growth are important parts of the work, but Sustainable CEO takes a broader view — the foundations of your business and how you lead it — so you can make smarter decisions about where to focus your growth efforts.
What if I already have a business plan?
Great! You won't need to start from scratch. We'll look at what's working, identify what needs attention and help you build a focused, realistic plan for your next stage.
Will this guarantee I increase my revenue?
No program can guarantee specific financial results. Sustainable CEO is designed to help you strengthen your foundations, make better decisions and follow through on your priorities. Your results will depend on your circumstances and the actions you take.
Can I pay in installments?
Yes. Pay $1,499 in full, or choose three payments of $555 (at enrollment, January 1 and March 1) for a total of $1,665.
What happens after I enroll?
You'll receive a welcome email right away with your Q1 dates. Then, through December, you'll get a members-only Sunday email series: your Year-End CEO Review. Each week brings one short reflection on your 2026 (what worked, where your revenue came from, what drained you, what you're ready to let go of), plus a simple checklist for gathering your numbers. You'll arrive in January with a clear view of the year behind you and ready to dig into the work ahead. If you enrolled by the early bonus deadline, you'll also get instructions for booking your 90-minute strategy session. Our Circle community opens January 1, and we kick off together live on Monday, January 4 at 11 AM CT — to meet each other, walk through the next 13 weeks and answer your questions.
What's your refund policy?
All enrollments are final, and refunds aren't available. If you choose the payment plan, you're committing to all three payments, even if you stop participating. If you're not sure Sustainable CEO is the right fit, please reach out with your questions before you enroll.
Six months from now, you could still be trying to figure out what to focus on next.
Or you could have a stronger foundation, a clearer direction and the CEO practices to keep moving forward.
You don't need all the answers before you begin. You need to be willing to look at your business, make decisions and commit to doing things differently. And you don't have to do it alone.
Join Sustainable CEOEnrollment closes Friday, November 20, 2026 at 11:59 PM CT.