As the year winds down, many entrepreneurs fall into one of two traps — either pushing harder than ever to “finish strong,” or checking out completely until January.
But what if the smartest CEOs do something different?
What if your reset for 2026 actually starts now?
In this episode, Stephanie explores what it really takes to move beyond the endless hustle cycle and build steady, sustainable momentum in your business. She shares why those short bursts of energy often lead to burnout — and how small, repeatable CEO habits can help you create stability, clarity, and calm progress instead.
Read MoreIf you’re ending the day wiped out — even when you’re not working 70-hour weeks — you’re not alone. So many entrepreneurs assume exhaustion comes from long hours or hustling too hard. But there’s another, quieter culprit that drains your energy and keeps you feeling behind.
Read MoreAs entrepreneurs, we’re constantly pulled in a hundred directions — by clients, opportunities, and the never-ending to-do list. But what if being scattered isn’t just happening to you… what if it’s a choice you’re unknowingly making?
Read MoreEvery fall, entrepreneurs tend to go one of two directions:
they either push harder than ever trying to squeeze every last win out of the year…
or they quietly give up, telling themselves it’s too late to make a difference.
Both approaches can derail your momentum.
Read MoreIn this episode of the Spark Good Podcast, host Stephanie Malon-Rufi introduces the Four Entrepreneurial Types—Hustling Entrepreneur, Distracted Entrepreneur, Emerging CEO, and Sustainable CEO—and explains how identifying your type can help you create a business that’s both profitable and sustainable. Stephanie also shares why she’s shifting the podcast to a seasonal format, embracing cycles and rhythms that support focus, flow, and long-term success. Whether you’re feeling stuck in hustle mode, overwhelmed by too many ideas, or ready to step into a CEO mindset, this episode offers fresh insight on how to move from burnout to balance.
Read MoreIn this episode, Stephanie Malon-Rufi explores how planning like a CEO—with clear focus and intentional structure—can reduce overwhelm, eliminate distractions, and help you build sustainable momentum in your business.
Read MoreWhat if understanding your business numbers could be the key to the clarity, freedom, and impact you’re craving? In this episode, Stephanie pulls back the curtain on one of the most overlooked habits of early-stage and mission-driven entrepreneurs: tracking your numbers.
Read MoreThis 4-part series explores the small, intentional shifts that can lead to big results in your business. Here what it really means to step into the role of CEO—even if you’re a team of one—and why shifting from reactive to proactive might be the most important move you can make this year.
Read MoreIn this episode of the Spark Good Podcast, host Stephanie Malon-Rufi explores what it really means to "do it scared"—to take bold action even when confidence is nowhere in sight. Drawing inspiration from a weekend of meaningful experiences, Stephanie unpacks how these moments reveal powerful truths about entrepreneurship.
She dives into the psychology of confidence, including:
Why confidence is a skill and not a prerequisite.
The Confidence Loop framework: how action, not belief, leads to results and growth.
Albert Bandura’s Self-Efficacy Theory and four key sources that help you believe in yourself.
The vital role of community, encouragement, and commitment when taking risks in business.
If you’ve been waiting to feel more confident before launching, promoting, or making a big move in your business, this episode is a reminder: confidence grows after the leap.
How to Hit Reset on Your Business Without Starting Over
Spring is a powerful season of renewal — and it might be the perfect time for a reset in your business. In this episode, Stephanie explores why so many entrepreneurs find themselves feeling stuck, scattered, or unsure about what’s really moving the needle by Q2 — and what to do about it.
You’ll learn how to recognize signs that you might need a reset and hear four specific business scenarios that call for a strategic pause and pivot. Whether you're juggling too many offers, contemplating a pivot, stuck in stagnant revenue, or overly reliant on one client, Stephanie walks you through what a reset can look like — and how to move forward with clarity, focus, and action.
Read MoreFeeling stuck in your business? You’re not alone. Many entrepreneurs find themselves caught between hustling non-stop without seeing results or feeling distracted by endless ideas but struggling to follow through. In this episode, host Stephanie Malon-Rufi unpacks why this happens—and what you can do to get back on track.
Tune in to discover the two missing ingredients that can help you move forward with clarity and momentum. Plus, Stephanie shares an exciting new opportunity designed to support entrepreneurs in creating sustainable success without burnout. Don’t miss it!
Read MoreFeeling stuck in your business, exhausted from juggling endless tasks, and unsure if you're making real progress? You’re not alone. Many entrepreneurs unknowingly fall into hidden traps that keep them spinning their wheels—traps that drain energy, stall growth, and leave them wondering if success is even possible. But what if breaking free wasn’t as complicated as it seems?
In this episode, we’re pulling back the curtain on three of the biggest obstacles holding entrepreneurs back—and revealing practical shifts that can make all the difference. Whether it's escaping the loneliness of entrepreneurship, cutting through the noise to focus on what really moves the needle, or finally shifting from reactive chaos to a proactive, sustainable strategy, this conversation is packed with game-changing insights. Tune in to discover the mindset shifts and strategies that will help you step into a more focused, empowered, and successful version of your business.
Read MoreAfter a season of big personal transitions, I’m back—and more committed than ever to strengthening this entrepreneurial community. In this episode, I talk about why, in uncertain times, it’s more important than ever for entrepreneurs to lean in, stay connected, and focus on building sustainable businesses. I also share what’s next, including my Focus + Flowprogram, designed to help you move from overwhelm to clarity with the right strategy, support, and community.
Read MoreIn this episode of the Spark Good Podcast, host Stephanie Malon-Rufi explores the power of focusing on a 90-day timeframe for achieving business goals. She emphasizes that this short-term focus—often referred to as 90 days or three months or 12 weeks—can lead to significant long-term success. Drawing on insights from her favorite book, The 12 Week Year, Stephanie explains how setting clear, specific goals within this timeframe fosters clarity, direction, and adaptability.
Stephanie outlines three key benefits of a 90-day focus, offers practical steps for implementing a 90-day plan, including creating SMART goals and developing an actionable timeline that breaks down tasks week by week. Throughout the episode, Stephanie encourages listeners to visualize their progress 90 days from now and invites them to consider what one key focus they can adopt to propel their business forward.
Read MoreOn this episode host, Stephanie Malon-Rufi, dives deep into one of the most crucial aspects of entrepreneurship—finding focus. If you're an entrepreneur who feels pulled in multiple directions, wears too many hats, or finds it hard to narrow down on the one thing that will move the needle in your business, this episode is for you. Stephanie shares 10 powerful questions that will help you gain clarity and determine where to focus your energy for at least 90 days. With so many ideas, inspiration, and tasks coming at you, it’s easy to feel scattered. But real business growth requires focus, traction, and momentum—something that can only happen when you prioritize.
Read MoreIn this episode of the Spark Good podcast, host Stephanie Malon-Rufi discusses the critical role of self-care in business strategy, emphasizing its importance for long-term sustainability and success. She discusses how integrating these practices from day one can help prevent burnout and foster resilience, creativity, and a positive work culture. Drawing inspiration from books like "Do Less" by Kate Northrup and "The Slight Edge" by Jeff Olson, Stephanie highlights how small, consistent actions contribute to overall well-being and business performance. She provides practical tips about how entrepreneurs can incorporate self-care into their daily routines, ultimately enhancing their leadership, vision, and innovation capabilities.
Read MoreIn this episode of the Spark Good podcast, host Stephanie Malon-Rufi discusses the critical role of self-care in business strategy, emphasizing its importance for long-term sustainability and success. She discusses how integrating these practices from day one can help prevent burnout and foster resilience, creativity, and a positive work culture. Drawing inspiration from books like "Do Less" by Kate Northrup and "The Slight Edge" by Jeff Olson, Stephanie highlights how small, consistent actions contribute to overall well-being and business performance. She provides practical tips about how entrepreneurs can incorporate self-care into their daily routines, ultimately enhancing their leadership, vision, and innovation capabilities.
Read MoreIn this episode of the Spark Good Podcast, host Stephanie Malon-Rufi explores the fundamental questions every business owner should ask themselves to refine their offerings and maximize impact. Through a systematic breakdown of six key questions—Who, What, Why, When, Where, and How—Stephanie guides listeners in understanding their target audience, defining their unique value proposition, and optimizing their sales and delivery processes. Drawing from her own experiences, she illustrates the practical application of these questions in shaping her business offerings. By encouraging listeners to engage with these questions, Stephanie empowers entrepreneurs to align their businesses with meaningful causes, foster positive social change, and ultimately, spark good in the world.
Read MoreFeeling unmotivated to work on your business?
Maybe you don’t actually have a motivation problem.
Maybe you have a lack of clarity.
This week, host Stephanie Malon-Rufi highlights the common struggle of feeling unmotivated, which often stems from a lack of direction and clarity of action rather than a true motivation deficit.
Read More
