What happens when the business model you carefully designed doesn't work the way you expected?

For many entrepreneurs, that moment can feel like failure. But often, it's actually an invitation to pay attention, adapt, and build something even stronger.

In this episode of the Spark Good Podcast, Stephanie sits down with Marlee James, founder of Reviving Roots, a holistic mental health and wellness organization centered on Black wellness in Minneapolis. Marlee shares her entrepreneurial journey—from launching a solo therapy practice to building a thriving community-centered organization that now serves clients through therapy, workshops, retreats, community events, and innovative mental health programs.

Along the way, Marlee navigated a global pandemic, community trauma following the murder of George Floyd, multiple business pivots, major financial decisions, team leadership, marriage, homeownership, and raising two young children.

Together, Stephanie and Marlee explore what it really looks like to build a business that aligns with both your mission and your life.

In This Episode, We Discuss:

How Reviving Roots evolved from a solo therapy practice into a holistic wellness organization
The impact of COVID-19 and community trauma on business growth and mission
Why listening to what is actually working is often more important than sticking to the original plan
The financial wake-up call that led to a major business pivot
How Marlee shifted from a membership model to revenue streams that better served both the community and the organization
The importance of understanding your numbers and making decisions based on financial reality
Building a team, hiring the right people, and growing as a leader
Creating a business model that supports family priorities and personal wellbeing
Why entrepreneurs need to build boundaries and wellness into their businesses from the beginning
The power of aligning decisions with your mission, values, and long-term goals

Memorable Quote

"If you are able to build your wellness into your business, your practices, and your boundaries around your business, then it feels so much better." — Marlee James

Connect with Marlee James & Reviving Roots

Learn more about Reviving Roots and their work supporting mental health, wellness, and community at: https://reviving-roots.com/