You've built a business. But is it working the way you want it to?
You have clients. You have experience. You're good at what you do. And you're certainly not afraid of hard work. But somewhere along the way, the business started running you.
Maybe you recognize some of this:
You're bringing in revenue, but not keeping as much of it as you'd like.
You have several offers, but you're not sure which ones are actually driving profitability.
You're constantly responding to what the business needs, with little time to think about where it's going.
You've made plans before, but they get pushed aside when client work takes over.
You want to grow, but you're not interested in building a business that requires more and more of you.
These aren't productivity problems. They're business strategy and leadership challenges.
And they don't get solved by squeezing more into an already full week.
Sound familiar?
What if doing more isn't the answer?
When business isn't growing the way we want, it's natural to reach for what else we could do. Another offer. Another strategy. Another way to find clients.
The problem may not be that you need to do more. It may be that you need to lead your business differently.
Leading differently means taking a closer look at the business you've already built:
01
Understand what's actually driving your revenue and profit — and what isn't.
02
Decide what to focus on — and what to stop doing.
03
Make a realistic plan — and build the leadership practices to follow through.
That's where Sustainable CEO comes in.
Introducing
Sustainable CEO
A different way to grow and lead your business.
Sustainable CEO is a six-month coaching, training and implementation program. We'll work on the business itself — your offers, numbers, priorities, planning and capacity. And we'll work on how you lead it, because the practices that helped you start your business aren't necessarily the ones that will move it forward.
What that looks like in your business
More profitable
Know your numbers, what each offer really earns and what you need to bring in to support your life.
Stronger offers
A focused offer suite, priced to reflect the value of your work — not a long list of everything you could sell.
Better decisions
Choose opportunities based on your goals and your data, instead of reacting to every new idea.
Growth without more hours
A plan built around your real capacity, so growing your business doesn't mean giving it more of your life.
The Sustainable CEO Framework
This is the approach I use with the business owners I coach. Clarity, Capacity and Consistency work together as a cycle, and strengthening one reinforces the others. Surrounding all three is CEO Identity: how you see your role as the leader of your business.
Clarity
Where your effort can produce results
Understand what drives your financial health and growth. Know which offers, clients and activities deserve your attention, and decide based on your goals, not every new idea.
Capacity
What your business and life can support
Match your plan to your real time, energy and resources. Design a working week that supports progress without burnout.
Consistency
How important work keeps moving
Build a CEO rhythm: regular time to plan, review, decide and adjust, so momentum holds through busy seasons.
CEO Identity
How you see your role shapes the decisions you make.
The shift underneath it all
Becoming the CEO
Knowing what to do is one thing. Becoming the person who consistently makes the decisions, protects the priorities and leads the business forward is another.
This is what makes Sustainable CEO different from a business-planning course. It helps you step more fully into your role as the leader of your business. Not by adopting someone else's definition of success, but by becoming more intentional, confident and capable of leading the business you're building.
CEO Identity is what holds everything else together. When it's strong, clarity sticks, capacity gets protected and consistency becomes the way you work.
My own CEO moment
150%
price increase, for the same scope of work
I once raised the monthly price of a contract by 150% — for exactly the same work.
The math wasn't the hard part. The hard part was the shift in how I saw my own work: valuing it the way a CEO would, and making a business decision to match. That's the kind of shift CEO Identity work makes possible, and it shows up directly in your bottom line.
You won't just learn what to do. You'll have the space and support to do it.
This isn't six months of passive learning. Sustainable CEO combines practical business strategy with coaching, dedicated implementation time and the accountability to keep moving forward.
Learn
Live, interactive lessons help you understand the essential foundations of your business.
Apply
Guided exercises, working tools and dedicated CEO Time help you put what you're learning into practice in your own business.
Get perspective
Monthly group coaching gives you a place to work through decisions, challenges and opportunities with experienced guidance.
Stay accountable
Weekly check-ins and a private community of fellow entrepreneurs keep you connected to your priorities.
Build your CEO rhythm
Develop a repeatable way to plan, review, decide and lead your business — long after the program ends.
One program. Two connected phases.
First, we strengthen the foundations of your business. Then we put those foundations to work, building the rhythms that help you lead consistently.
January–March 2027
Phase One: GROUNDWORK
Built on the GROUND framework
GROUNDWORK takes you through my GROUND framework: six foundations every sustainable business needs. Each includes a live lesson and dedicated time to apply it to your own business. You won't leave with a notebook full of ideas. You'll leave with a working tool for each one.
Get Clear on Your Vision & Values
Get clear on what you're building, what success looks like for you and the values that guide your decisions.
You'll leave with: your CEO Compass
Refine Your Offers
Take a strategic look at what you sell, who you serve and how each offer contributes to the business you want to build.
You'll leave with: your Offer Clarity Map
Own Your Numbers
Understand the financial side of your business so you can make informed decisions about revenue, profitability and growth.
You'll leave with: your Profit Picture
Unlock Your Time & Energy
Take an honest look at your capacity and learn to make decisions that support your goals without stretching yourself thinner.
You'll leave with: your Real Capacity Map
Navigate Your Next Quarter
Identify your most important priorities and create a realistic, actionable plan to move your business forward.
You'll leave with: your 13-Week Focus Plan
Develop: Becoming the CEO
Step into the role you need to play, and build the practices that help you lead your business — not just get everything done.
You'll leave with: your Weekly CEO Reset
By the end of GROUNDWORK, you'll understand your business more clearly, have stronger foundations in place and hold a focused 13-week plan for what comes next. Then we turn that plan into action.
April–June 2027
Phase Two: CEO Flow
Leading your business — not just when you have extra time
You've done the foundational work. Now comes the part that's surprisingly hard: staying focused and following through while you keep running your business. Most programs end with the plan. CEO Flow is where you build the practice of leading your business — with structure and support while it becomes a habit.
Monthly
CEO Time
A facilitated review of your progress and numbers, followed by protected time to work on your business, not in it.
Monthly
Group coaching
Bring your questions, challenges and decisions, and get outside perspective from me and your peers.
Weekly
Community check-ins
Share your priorities, celebrate progress and stay accountable between sessions.
Quarterly
Plan what's next
Review the quarter, adjust your priorities and map your next 13 weeks.
“Being a CEO isn't something you do once a quarter when you make a plan. It's how you consistently show up to lead your business.”
What could be different in six months?
Imagine wrapping up the program and feeling good about where your business is headed. Not because you've checked every task off your list — but because you've been making progress on the things that actually matter.
You know which offers are profitable, and your prices reflect the value of your work.
You have a clear picture of your financial goals and what it will take to reach them.
You know which activities and opportunities deserve your attention — and which to let go.
Your plan reflects your real capacity, so growth doesn't depend on working more hours.
You've stopped waiting until everything else is done to work on your business. You make the time.
You trust yourself. When you decide something matters for your business, you know you'll follow through.
You have people to turn to when you need perspective — and instead of starting over, you're building momentum.
Not a perfect business. A stronger business — and a more confident leader at the helm.
What clients say about working with Stephanie
“Working with Spark Good has helped me keep the bigger goal in mind while working on the smaller tasks… it feels like therapy for my business.”
Marlee James · Reviving Roots Therapy and Wellness
“Our strategy session gave me concrete, focused goals to complete.”
Meghan Brown · Trainer Meg
Is Sustainable CEO right for you?
It's designed for service-based entrepreneurs who have already started building a business and are ready to strengthen how they run it. You might recognize yourself here:
You're working to gain traction
You've had clients and made sales, but not yet the consistency or financial results you want. You need clarity on what's working and where to focus.
You've hit a plateau
Revenue is coming in and things are running, but you're not growing the way you'd like — and it's hard to know where to begin when you're already busy.
You're preparing for something new
You're launching a new offer, entering a new phase or making a big change — and want to approach it with intention, strong foundations and a clear plan.
This is for you if you're ready to…
Look honestly at your business · Stay open to new perspectives · Make decisions, do the work and follow through · Accept that the right support makes a real difference
It's not the right fit if you want…
A quick fix · A guaranteed revenue formula · A business built for you. Sustainable CEO is for entrepreneurs ready to own their next chapter — with guidance along the way.
Why this isn't just another business course
There are plenty of courses that teach marketing, offers, productivity or planning. But what happens when you've finished the course, made the plan and gone back to the daily demands of running your business? Even the best intentions get lost. That's why Sustainable CEO runs for six months.
We don't stop at learning.
Implementation time is built in, so you apply every lesson to your own business.
We look at the whole business.
Not one isolated piece — the essential foundations and how they work together.
We develop the leader, too.
Coaching, CEO practices and community help you become the person who follows through.
“But I don't have time for another program.”
Fair. You're already busy. But how much of your time goes to activities that aren't moving your business forward? How often do you revisit decisions or start over because you haven't had time to think strategically?
Yes, you'll make time to participate and implement. The goal isn't to add more work — it's to help you decide which work matters most, and make space for it.
“I've tried planning before. It didn't stick.”
You're not alone. Plans fall apart when they're disconnected from the realities of running a business — too many priorities, no room for your actual capacity, no structure to keep going when things get busy.
Here, we look at the whole business first, build a realistic plan, then establish the CEO practices that put it into action. A good plan isn't one that looks great on paper. It's one you can actually use.
Meet your coach
Hi, I'm Stephanie.
I'm the founder of Spark Good Consulting & Coaching. I hold an MBA with an emphasis in entrepreneurship, and I've spent my career as a business strategist, coach and educator, working with founders at every stage, from getting started to growing past a plateau to reinventing what comes next.
But an MBA gave me frameworks, not habits. I built my business alongside caregiving and family responsibilities, and I learned that designing work around real life isn't a workaround. It's the strategy. I also learned that effort can hide the gaps: busyness is not the same as progress.
That's why I bring practical business strategy and the personal side of leadership together. Meaningful progress rarely comes from doing more. It comes from getting clear on what matters, making thoughtful decisions, creating a realistic plan and having support to follow through.
I've led mastermind and business owner groups for years, and I've seen what happens when entrepreneurs have a supportive room of peers: they think bigger, decide faster and follow through more. Through more than 225 podcast conversations as host of the Spark Good Podcast and former co-host of the Social Change Leaders Podcast, I've also heard firsthand what it takes to build a business that lasts.
I believe you can build a business that's financially healthy, does meaningful work and supports the life you want to live. That's why I created Sustainable CEO.
Early enrollment bonus
A private 90-minute 2027 strategy session with Stephanie
Enroll by Monday, November 16 at 11:59 PM CT and you'll get 90 minutes with me, one-on-one, focused entirely on your business and your 2027. While everyone else is making resolutions, you'll be making decisions.
Look back with fresh eyes. We'll review your 2026 together: what worked, what drained you and what's quietly holding your business back.
Name what deserves your attention. Sort through the ideas, offers and opportunities competing for your time, and decide which ones actually matter for 2027.
Get an honest read on your capacity. Look at what your time and energy can realistically support in Q1, before you overcommit.
Get personalized strategic guidance. Bring your biggest question or decision and get focused, outside perspective on your specific business.
Walk away with your top priorities. Leave with a short, clear list of what to focus on, so you start GROUNDWORK in January with momentum already building.
Scheduling: Sessions are held virtually between December 1 and December 22, 2026. You'll receive booking instructions by email after you enroll.
Ready to build a stronger business?
Join Sustainable CEO
Think about the difference one better business decision could make. A more profitable offer. A price that reflects the value of your work. An expense you no longer need. A clearer strategy that stops you spending time on activities that aren't producing results.
Sustainable CEO is designed to help you make those decisions with greater confidence — and build the practices to keep making them.
Your enrollment includes:
Six live GROUNDWORK lessons on the essential foundations of a sustainable business
Dedicated implementation time to apply each lesson to your business
Six signature tools: CEO Compass, Offer Clarity Map, Profit Picture, Real Capacity Map, 13-Week Focus Plan and Weekly CEO Reset
Three months of CEO Flow with monthly CEO Time to build consistent leadership rhythms
Monthly group coaching, accountability and strategic support
A private Circle community of fellow service-based entrepreneurs
Year-End CEO Review: a members-only Sunday email series through December to close out 2026 and get ready for GROUNDWORK
Founding cohort pricing
This first cohort is priced lower than future cohorts will be. It's my thank-you for being part of the very first group.
Program begins Monday, January 4, 2027 · Enrollment closes Friday, November 20, 2026 at 11:59 PM CT
Frequently asked questions
When are the live sessions, and how much time will I need?
GROUNDWORK · January–March
- Kickoff: Monday, January 4, 11 AM CT
- Live lessons: 2nd and 4th Mondays, 11 AM CT (90 minutes), starting January 11
- Group coaching: 3rd Thursdays, 10 AM–12 PM CT — January 21, February 18, March 18
CEO Flow · April–June
- Monthly CEO Time: a guided review, then dedicated time to work on your business
- Monthly group coaching
- Weekly check-ins in the community
The CEO Flow schedule will be shared before April.
Your time commitment
About 5 hours of live sessions a month (two 90-minute lessons plus a 2-hour coaching call), with the kickoff added in January. Plan on another 1–2 hours a week to apply what you're learning — whether you join live or watch the replay.
What if I can't attend a live session?
Every session is recorded, and replays are posted in our private Circle community within 24 hours. Join live when you can — but if the replay is what works for your schedule, the program will still work for you. You can submit questions in Circle ahead of any session you'll miss, and post questions anytime.
Do I need an established business to participate?
Sustainable CEO is designed for entrepreneurs who have already started their businesses and have experience selling their services. There's no revenue minimum, but you should have an existing business or meaningful prior business experience to draw from.
What if I'm launching a new offer or changing direction?
You may be a great fit. The program helps you evaluate your direction, strengthen your foundations and make strategic decisions about your next chapter.
Is this a marketing or sales program?
Not specifically. Your offers, revenue and growth are important parts of the work, but Sustainable CEO takes a broader view — the foundations of your business and how you lead it — so you can make smarter decisions about where to focus your growth efforts.
What if I already have a business plan?
Great! You won't need to start from scratch. We'll look at what's working, identify what needs attention and help you build a focused, realistic plan for your next stage.
Will this guarantee I increase my revenue?
No program can guarantee specific financial results. Sustainable CEO is designed to help you strengthen your foundations, make better decisions and follow through on your priorities. Your results will depend on your circumstances and the actions you take.
Can I pay in installments?
Yes. Pay $1,499 in full, or choose three payments of $555 for a total of $1,665.
What happens after I enroll?
You'll receive a welcome email right away with your Q1 dates. Then, through December, you'll get a members-only Sunday email series: your Year-End CEO Review. Each week brings one short reflection on your 2026 (what worked, where your revenue came from, what drained you, what you're ready to let go of), plus a simple checklist for gathering your numbers. You'll arrive in January with a clear view of the year behind you and ready to dig into the work ahead. If you enrolled by the early bonus deadline, you'll also get instructions for booking your 90-minute strategy session. Our Circle community opens January 1, and we kick off together live on Monday, January 4 at 11 AM CT — to meet each other, walk through the next 13 weeks and answer your questions.
What's your refund policy?
All enrollments are final, and refunds aren't available. If you choose the payment plan, you're committing to all three payments, even if you stop participating. If you're not sure Sustainable CEO is the right fit, please reach out with your questions before you enroll.
You've already put so much into building your business.
Imagine what could happen if you gave yourself the same level of attention, intention and support that you give your clients.
Six months from now, you could have a clearer direction, a more profitable and sustainable approach to growth, and the confidence to lead your business instead of constantly reacting to it.
You don't have to figure it all out on your own. I'd love to help you build what's next.
Join Sustainable CEOEnrollment closes Friday, November 20, 2026 at 11:59 PM CT.