Ep. #149: 6 Questions to Help You Clarify Your Social Business Offers
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“The more clarity and focus you have around what you are offering the world, the easier it will be to authentically sell and have a positive social impact.”
More information can be found at www.socialchangeleaders.net
Do you use your business as a vehicle for social change? Have you clearly defined your target audience(s)? Are you crystal clear on what exactly you are selling and the social impact you are seeking? It can be tempting to create and customize offers so that *everyone* can buy, but this can make your marketing efforts and sales process messy and undefined. In this episode, Stephanie Malon-Rufi, owner of Spark Good, goes solo and walks you through a set of 6 simple and powerful questions to get clarity on your offers. Get the free ‘Social Business Check-up” download now and listen to this episode to help you get clarity on the who, what, when, where, why and how of your social business offers so you are generating more revenue and having an impact.
In this episode, we reference:
Stephanie Malon-Rufi, Spark Good
More about Stephanie Malon-Rufi
Stephanie Malon-Rufi, Owner of Spark Good, is a business consultant and leadership coach working with entrepreneurs who want to build their business to be a vehicle for social change. Stephanie has a passion for sparking good in the world with having 20+ years of experience working with social enterprises, start-ups and nonprofits and an MBA with focus on entrepreneurship. She specializes in the areas of strategic business planning, revenue growth, marketing & communications and helping entrepreneurs be the leaders they want to be. She also co-hosts the Social Change Leaders Podcast, geared for social innovators with tips, actionable ideas, and stories to inspire from the front lines of social change.