This episode of Spark Good podcast introduces the importance of developing an annual strategic plan for businesses, regardless of their size.  Host, Stephanie Malon-Rufi,  emphasizes the benefits of strategic planning, including increased growth rates, proactive decision-making, and better adaptability to change. Stephanie breaks down six key advantages of creating an annual plan and executing it.. To help listeners kickstart their planning process, she invites them to a live virtual workshop on December 8th, where they can craft their strategic plan for 2024. Stephanie also provides pre-work exercises to prepare for the workshop, ensuring participants are ready to maximize the benefits of their annual plan. 

This episode explores the distinction between working on your business versus working in your business. Host, Stephanie Malon-Rufi, emphasizes the importance of strategic planning, goal setting, and big-picture thinking in working on the business. Stephanie provides a clear demarcation between tasks that fall under "working in your business," which involves day-to-day operations, and those that fall under "working on your business," which focuses on strategic, long-term aspects. With insightful examples, she illuminates the tasks that business owners should prioritize for growth, offering a practical self-audit approach. 

Stephanie Malon-Rufi walks through a  practical yet powerful exercise designed to help businesses clarify and assess their offers. The episode begins with an introduction to the importance of regularly checking in on your business's offerings and talks about how the end of the year is a perfect time to do this, especially as you begin to do annual strategic planning for your business. The main topic of the episode explores six crucial categories for each business offer that you have.  This exercise is  a valuable tool for preparing for annual planning, providing insights into areas for improvement and business strategy refinement and shedding light on your sales and marketing strategy.  

Listen to this episode about the transformative power of a growth mindset. With a strong emphasis on aligning business goals with meaningful causes and nurturing personal well-being, Stephanie dives into the concept of mindset and its pivotal role in entrepreneurship and small businesses.

Stephanie Malon-Rufi challenges listeners to seize the 12 weeks remaining in the year and set impactful goals. Stephanie emphasizes the power of putting goals in writing and sharing them with others to boost accountability. She shares her top three objectives for the final quarter of 2023, which include finalizing an annual planning package with a virtual workshop, planning the launch of the "Spark Good Collective" group coaching experience, and committing to increased marketing visibility. Stephanie shares additional ideas about what strategic initiatives you can commit to working on in the last 12 weeks of the year.  The episode encourages reflection and goal-setting and invites listeners to share their own goals…write them down, share them, and take action!

Stephanie provides five actionable ways for businesses to increase transparency, spanning pricing transparency, improved communication and information access, ethical advertising and promotion, supply chain transparency, and nurturing a culture of feedback and engagement.

Stephanie Malon-Rufi dives into the concept of discovering and working within your "Zone of Genius." Drawing inspiration from Gay Hendricks' book "The Big Leap," Stephanie explains that your Zone of Genius represents the activities that come most effortlessly to you, those moments when you feel truly alive and in flow. By identifying and understanding your Zone of Genius, you can unlock numerous benefits, including making your business more sustainable and enjoyable.

In this enlightening episode of the Spark Good Podcast, listeners are invited to explore innovative ways to reshape traditional business models and create a positive social impact. The episode begins by critiquing the conventional focus on maximizing shareholder value, highlighting its detrimental effects on externalizing costs and fostering a short-term outlook.

In this episode host Stephanie Malon-Rufi introduces listeners to her framework, "The 5 Cs to Successfully Build a Social Change Business." Stephanie explores the five essential elements for social entrepreneurs to consider.

Stephanie Malon-Rufi shares her excitement for launching a podcast dedicated to social businesses and the fusion of profit and purpose.

Welcome to the Spark Good Podcast, your weekly dose of inspiration, strategies, and stories that will ignite your passion for making a difference.  With your host, Stephanie Malon-Rufi and you will delve into the world of entrepreneurship and small business and explore how we can harness its power to spark good.  There is an incredible potential of business to have a positive social impact and we want to help you discover how you can align your business goals with meaningful causes and contribute to a better world.