#18: From Awareness to Action: Transforming Your Entrepreneurial Path

#18: From Awareness to Action: Transforming Your Entrepreneurial Path

In this episode of the Spark Good Podcast, host Stephanie Malon-Rufi explores the vital role of self-awareness in entrepreneurship. Drawing inspiration from James Clear, author of "Atomic Habits," Stephanie underscores the importance of habitual actions in achieving business goals and emphasizes the foundational role of self-awareness in behavior change. She unpacks the concept of self-awareness, highlighting its relevance to understanding personal values, leadership styles, and resource allocation. Through practical strategies such as personality assessments, ongoing learning, and seeking feedback, Stephanie guides listeners in cultivating self-awareness for enhanced decision-making and alignment with business objectives. The episode concludes with a call to action for listeners to embrace self-awareness as a catalyst for positive change and to continue fostering growth in both personal and professional domains.

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#17: 10 Ways to Stay Focused and Accountable to Your Quarterly Business Goals

#17: 10 Ways to Stay Focused and Accountable to Your Quarterly Business Goals

In this episode we explore staying accountable to quarterly business goals. With a wealth of experience in coaching business owners toward sustainable and impactful ventures, Stephanie shares invaluable insights and practical strategies to ensure goal attainment. From the importance of physically writing down goals to scheduling regular reviews, keeping goals visible, and utilizing digital tools for tracking progress, Stephanie offers 10 ideas for how to stay both focused and accountable to your business goals on a consistent basis. With her expertise and passion for sparking good through business, Stephanie inspires listeners to take actionable steps towards realizing their goals and making a positive impact in the world.

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#16: Quarterly Planning Essentials: Building Your Business Roadmap

#16: Quarterly Planning Essentials: Building Your Business Roadmap

In this episode of the Spark Good Podcast, host Stephanie Malon-Rufi walks through the indispensable practice of quarterly planning for business success. She emphasizes the transition from an entrepreneurial mindset to embracing the role of a visionary leader, highlighting how quarterly planning serves as a crucial tool in this evolution. Stephanie underscores the significance of quarterly planning in refining business strategies, maintaining focus, and avoiding the frantic pace often associated with end-of-year rushes.  Throughout the episode, Stephanie outlines a practical framework for quarterly planning, encompassing four key stages: reflection, planning, execution, and support.

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#15: 7 Strategies to Escape the Entrepreneurial Hamster Wheel

#15: 7 Strategies to Escape the Entrepreneurial Hamster Wheel

In this episode, host Stephanie Malon-Rufi discusses the phenomenon known as being on the hamster wheel, a state all too familiar to entrepreneurs and small business owners. With a keen eye for identifying the subtle signs of this relentless cycle, Stephanie explains how this shows up for business owners.  From reactive decision-making to a loss of passion and purpose, she outlines seven key indicators that signal one's entrapment within this exhausting pattern.

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#14: Strategic Choices: Mastering Decision-Making in Business

#14: Strategic Choices: Mastering Decision-Making in Business

In this episode of the Spark Good Podcast, host Stephanie Malon-Rufi shares the intricacies of decision-making in business, offering valuable insights and strategies to navigate this essential aspect of entrepreneurship. Stephanie explores the multitude of decisions entrepreneurs face daily, from operational choices to strategic planning, emphasizing the staggering volume of decisions individuals make on a subconscious level. She discusses the challenges inherent in decision fatigue and analysis paralysis, shedding light on the pitfalls that can impede progress. 

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#13 Elevate Your Business: From Entrepreneurial to CEO Mindset

#13 Elevate Your Business: From Entrepreneurial to CEO Mindset
  • Are you seeking long-term sustainability and growth for your business?

  • Have you ever wondered what it takes to shift from being an entrepreneur to a CEO?

In this episode, host Stephanie Malon-Rufi delves into the transformative journey of shifting from an entrepreneurial mindset to a CEO mindset. She explores the fundamental differences between the two, highlighting the key characteristics of each and emphasizing the importance of making this crucial transition for business growth and sustainability. Stephanie offers practical tips for recognizing the need to shift your mindset, assessing your business's current state, investing in learning and development, and building a supportive network to facilitate the transition effectively.

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#11: Beyond Goals: The Crucial First Step in Business Planning

#11: Beyond Goals: The Crucial First Step in Business Planning

Did you know that setting your revenue goal is not the first action you should take when you plan your new year?


In this episode of the Spark Good Podcast, host Stephanie Malon-Rufi guides listeners through the critical first step in strategic business planning for the upcoming year. As we approach 2024, Stephanie emphasizes the often-overlooked yet foundational element of prioritizing your time. Contrary to the common practice of immediately setting revenue goals, Stephanie advocates for mapping out personal commitments on a 2024 calendar first. Then begin to schedule important business commitments. Stephanie underscores the importance of time awareness and its direct impact on setting realistic and achievable business goals.

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#10: The Power of Creating Your Annual Strategic Business Plan

#10: The Power of Creating Your Annual Strategic Business Plan

This episode of Spark Good podcast introduces the importance of developing an annual strategic plan for businesses, regardless of their size.  Host, Stephanie Malon-Rufi,  emphasizes the benefits of strategic planning, including increased growth rates, proactive decision-making, and better adaptability to change. Stephanie breaks down six key advantages of creating an annual plan and executing it.. To help listeners kickstart their planning process, she invites them to a live virtual workshop on December 8th, where they can craft their strategic plan for 2024. Stephanie also provides pre-work exercises to prepare for the workshop, ensuring participants are ready to maximize the benefits of their annual plan. 

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#9: Working "On" Instead of "In" Your Business

#9: Working "On" Instead of "In" Your Business

This episode explores the distinction between working on your business versus working in your business. Host, Stephanie Malon-Rufi, emphasizes the importance of strategic planning, goal setting, and big-picture thinking in working on the business. Stephanie provides a clear demarcation between tasks that fall under "working in your business," which involves day-to-day operations, and those that fall under "working on your business," which focuses on strategic, long-term aspects. With insightful examples, she illuminates the tasks that business owners should prioritize for growth, offering a practical self-audit approach. 

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#8: Clarifying and Assessing Your Business Offers

#8: Clarifying and Assessing Your Business Offers

Stephanie Malon-Rufi walks through a  practical yet powerful exercise designed to help businesses clarify and assess their offers. The episode begins with an introduction to the importance of regularly checking in on your business's offerings and talks about how the end of the year is a perfect time to do this, especially as you begin to do annual strategic planning for your business. The main topic of the episode explores six crucial categories for each business offer that you have.  This exercise is  a valuable tool for preparing for annual planning, providing insights into areas for improvement and business strategy refinement and shedding light on your sales and marketing strategy.  

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#6: What Can You Accomplish in 12 Weeks?

#6: What Can You Accomplish in 12 Weeks?

Stephanie Malon-Rufi challenges listeners to seize the 12 weeks remaining in the year and set impactful goals. Stephanie emphasizes the power of putting goals in writing and sharing them with others to boost accountability. She shares her top three objectives for the final quarter of 2023, which include finalizing an annual planning package with a virtual workshop, planning the launch of the "Spark Good Collective" group coaching experience, and committing to increased marketing visibility. Stephanie shares additional ideas about what strategic initiatives you can commit to working on in the last 12 weeks of the year.  The episode encourages reflection and goal-setting and invites listeners to share their own goals…write them down, share them, and take action!

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#4: Aligning Your Business with Your Zone of Genius

#4: Aligning Your Business with Your Zone of Genius

Stephanie Malon-Rufi dives into the concept of discovering and working within your "Zone of Genius." Drawing inspiration from Gay Hendricks' book "The Big Leap," Stephanie explains that your Zone of Genius represents the activities that come most effortlessly to you, those moments when you feel truly alive and in flow. By identifying and understanding your Zone of Genius, you can unlock numerous benefits, including making your business more sustainable and enjoyable.

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#3: 6 Ways We Can 'Do Business' Differently

#3: 6 Ways We Can 'Do Business' Differently

In this enlightening episode of the Spark Good Podcast, listeners are invited to explore innovative ways to reshape traditional business models and create a positive social impact. The episode begins by critiquing the conventional focus on maximizing shareholder value, highlighting its detrimental effects on externalizing costs and fostering a short-term outlook.

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Spark Good Podcast Trailer

Spark Good Podcast Trailer

Welcome to the Spark Good Podcast, your weekly dose of inspiration, strategies, and stories that will ignite your passion for making a difference.  With your host, Stephanie Malon-Rufi and you will delve into the world of entrepreneurship and small business and explore how we can harness its power to spark good.  There is an incredible potential of business to have a positive social impact and we want to help you discover how you can align your business goals with meaningful causes and contribute to a better world.


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